Task for Weekend 6 May

Hi folks,

As I mentioned this morning, I want you to go back over your Music Industry blogs and include case studies and information from your own research, my handouts, my twitter feed, this blog and the ideas raised in class, as next week we will start to structure these into plans and essays. As I said before, by all means discuss your habits and behaviours, your own favourite bands and artists, or even your own/friends' bands.

If you haven't already done so, look at the 3 posts on this blog from March which deal with the Music Industry, including a Revision Booklet. You were meant to do this weeks ago, but it's still not too late!!


Could you also please have a go at creating an essay plan with your ideas, info, argument and terminology on the question below-

Discuss the issues raised by media ownership in the production and exchange of music products in the music industry.

Remember, construct an argument, use a good range of examples and media terminology.



If you put everything onto your music blog, it makes it easy for me to help you and edit your responses, rather than print out essays.

Thanks and have a good weekend!

PPQ 2

"Evaluate the role of digital technologies in the marketing and consumption of products in the Music Industry."

Hi folks, this is the next PPQ I would like you to focus on. Use the handouts I gave you, along with my Twitter account and your own ideas to make notes on how Indie and Major record labels/artists have used new technologies to market their products; how audiences can engage with that marketing; and how digital technology has affected the models and patterns of consumption with music audiences. If you could do this for Friday 29 April please. Thanks.

Evaluation and Hand-in

0. In the evaluation the following seven questions must be addressed:
   1.In what ways does your media product use, develop or challenge forms and conventions of real media products.
   2.How does your media product represent particular social groups?
   3.What kind of media institution might distribute your media product and why?
   4.Who would be the audience for your media product?
   5.How did you attract/address your audience? 
   6.What have you learnt about technologies from the process of constructing this product?
1. 7.Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? 
   
   Your evaluation needs to use multimedia, such as YouTube, Emaze, Prezi, Wix, Slideshare etc. I highly recommend making a video for each question- you could use a variety of those software to present your ideas and then use screen record on QuickTime and talk over the video. This makes 20% of your mark.
   
   You should show a close to finished version to your desired audience, get feedback and make any changes necessary.
   
   I want your video to be finished for Wednesday 27 April, along with all of research and planning complete on blogs, as I will be marking that 80% then. 
2. 
   Your evaluations must be finished for Wednesday 4 May and all of thes dates are non-negotiable. Your timekeeping and punctuality constitute part of your marks. If you need any help just ask.

PPQ

Hi folks, this question is to be done and typed for Thursday 14 April:

The increase in hardware and content in the music industry has had a significant impact on producers and audiences in recent times. Discuss.

Music Industry Task

Folks, please begin reading the Music Industry posts in order from 1-3 as a starting point for this module.

What you need to do is make notes, or indeed create a music industry blog/site/emaze etc
and for each of these areas
consumption
production
distribution
marketing
sales
piracy
ownership
convergence & synergy
technological hardware and software

You need to have specific case study information for each of these areas. I recommend that you compare and contrast how major labels and artists Vs independent labels and artists approach these areas.

Spend time each day researching each one of these and making notes (I would recommend spending at least 2 days at 1.5 hours per day per topic) over the next 2.5 weeks. Whenever we come back we'll begin to look at essay and structural approaches.

Music Industry 3

Death of the Longtail
https://musicindustryblog.wordpress.com/2014/03/04/the-death-of-the-long-tail/

Streaming Music Revenue Passes Downloads At Warner Music Group For 1st Time;
http://www.hypebot.com/hypebot/2015/05/streaming-music-revenue-passes-downloads-at-warner-music-group-for-1st-time.html

"All models are better than piracy" > WMG boss warns rivals not to do away with freemium streaming
http://musically.com/2015/05/12/wmg-boss-freemium-at-the-stake/

"It won’t make people magically pay $9.99 a month" > Killing Freemium is the Worst Thing for Artists
https://medium.com/cuepoint/killing-freemium-is-the-worst-thing-for-artists-5c1b022bad78

The vinyl chart: album sales saviour or celebration of a small success?
http://www.theguardian.com/music/musicblog/2015/apr/13/the-vinyl-chart-album-sales-saviour-or-celebration-of-a-small-success?CMP=share_btn_tw

Record Store Day.. Who really wins?
https://medium.com/cuepoint/the-toxicity-of-perception-8d4f151246e6

Streaming and Beyond: Apple Will Lead the Way to the Next Music Experience
http://www.huffingtonpost.com/ellevate/streaming-and-beyond-appl_b_6996898.html?


How much do musicians really make from Spotify, iTunes and YouTube?
http://www.theguardian.com/technology/2015/apr/03/how-much-musicians-make-spotify-itunes-youtube?CMP=twt_gu

Streaming, a "goldmine for acquiring huge fan bases"
http://blog.midem.com/2015/03/interview-nick-parry-streaming-services-goldmine-acquiring-huge-fanbases/#.VVM-x159RBV

94% of Radio 1’s most-played songs in 2014 were major label releases
http://www.musicbusinessworldwide.com/94-of-radio-1s-most-played-songs-in-2014-were-major-label-releases/

Streaming Report Card 2014
https://musicindustryblog.wordpress.com/2014/12/19/streaming-report-card-2014/

Music Industry 2

AS Level Media Studies - Audiences and Institutions (Music) - Revision Booklet from Marcio Sargento