C Duncan & Fatcat case study

It might be worth your while having a look at reasonably successful indie artist C Duncan. He produced his album in his Glaswegian flat for £50 apparently, but has had lots of airplay on Radio6 Music, playing festivals etc.

http://www.heraldscotland.com/news/14030527.C_Duncan_recorded_his_album_for___50__Now_it_s_up_for_the_Mercury_Prize/
http://www.theskinny.co.uk/music/interviews/c-duncan-interviewed
https://www.fat-cat.co.uk/press/release/architect

And also the independent label he is on, Fatcat Records, which started as an underground dance record store in 1989....
https://www.fat-cat.co.uk/press/label/fat-cat
https://www.fat-cat.co.uk/home
https://en.wikipedia.org/wiki/FatCat_Records

Worth listening to how they used Soundcloud in this 4 min interview https://soundcloud.com/community/soundcloud-case-study-fat-cat